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New York knows what's up, and Blue Label is at the top.

Johnnie Walker, the undisputed ruler of the Whisky realm, rakes in nearly 20 million cases annually and has been crowned the most prestigious premium Spirit brand on the planet. But have you ever wondered about the man behind the brand? After his old man kicked the bucket in 1819, Johnnie Walker went from plowing the fields on his pops' farm to running a grocery store in Kilmarnock. He quickly became the go-to guy for all things tasty and boozy, supplying the locals with tea, fine Wines, and Spirits. Back in those days, most shopkeepers were selling Single Malt Whisky, which could be a hit-or-miss experience. But Johnnie, ever the innovator, decided to take matters into his own hands and began blending his own Whisky — and thus, the smooth and consistent Blends we all know and love today were born. After Johnnie's passing, his sons stepped in to popularize the brand and take it to new heights — Alexander Walker, in particular, modernized the brand by introducing a square bottle, reducing breakage and increasing label visibility thanks to its 24-degree angle.

Johnnie Walker Blue Label is one tasty needle in a haystack. And that’s not really a metaphor. Only one in ten thousand casks possesses the magic touch needed to create its smooth and sensational flavor. Revel in the velvety blend of vanilla, honey, and rose petals that blossoms into a zesty orange flavor with hints of hazelnut, sherry, and dark chocolate. Oh, and did we mention the bottle design? The limited edition pays tribute to the Big Apple's towering skyline, a symbol of progress recognized worldwide. To savor its powerful character, serve neat with a side of ice-cold water — trust us, it's worth the hunt!

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