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When sipped with the Dutch, genever is served in a tulip shaped glass alongside a refreshing pilsner. Layered flavors of spice and grain flood the palate while warming the heart. Aromas dominated by grain and juniper evolve to malty richness with botanical lift. This fabric of flavor inspired 19th century American cocktail culture and whisked Genever away on a journey to the hands of famed American bartenders. The unassuming spirit was whirled in a glass with sweet vermouth, curacao and bitters evolving to what is now the iconic Martini and Manhattan. Bartenders today stock genever in well curated bars to build spirit forward cocktails brimming with complexity.

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