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What's that? You're a 007 fan?? And you wanna sip the same Rum as Daniel Craig on the set of his last 007 movie?

What do Bob Marley, Bono, and Blackwell Jamaican Rum have in common? Chris Blackwell founded Island Records in 1959 in Jamaica. Island Records went on to become arguably THE most successful independent record company in history, introducing Reggae legend Bob Marley to the world and signing a young Irish band—U2—long before they were known to anyone, along with many, many others.

Once the record business was sold, Chris Blackwell returned to Jamaica where his family had been traders and Rum distillers for generations. In fact, his mother’s family owned famous Rum producers J. Wray and Nephew and Appleton Estate. So it seems natural that he founded his eponymous Blackwell Jamaican Rum in 2006 with the same sense of savvy independence he brought to his record company.

When he was a kid, Chris spent his Sunday lunches with Ian Fleming at GoldenEye, Fleming’s famous mansion that Chris now owns. He was also a location scout on the first movie, Dr. No (1962). So, it made perfect sense when it came to picking out booze for the Jamaican set of No Time To Die, Blackwell Fine Jamaican Rum would be served. This limited-edition bottling is the same juice Craig and the crew have been sipping on while filming Craig’s final steps in Agent 007’s shoes.

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